FABRIC, DESIGN AND A PASSION FOR BOTH - THE HALLMARK OF HALL
Lorraine started working Friday nights in the shop, quickly developing a following of loyal customers who sought her out for fabric and style advice - she had a feel for what looked right and they sensed it. Building a trust relationship with clients from a young age Lorraine learnt the importance of being genuine in business. "I know what looks good and would never sell anything that doesn't suit a client - it just doesn't work". This ethic is woven into the Hall mantra today - "I'm not influenced by fickle fashion trends" Lorraine tells me, "I need to love a concept, if it doesn't feel right , I won't work with it".
I REMEMBER THINKING - WHAT AM I GOING TO DO NOW?!
THE EARLY YEARS - HALL'S FAMOUS TEES AND BUILDING A BUSINESS THROUGH THE RECESSION
Hall was growing fast and starting a business on the cusp of the recession Lorraine learnt to think on her feet. "We would manufacture for the season ahead then distribute to each shop - my sitting room was like a mini factory, I'd come home after taking night classes and sew for the label until the wee hours of the morning!" She soon realised it was time to move out of home and create more space for the growing label, so in 2011 Hall was moved into a large workroom in Carterton - "It was time to get it out of the house!"
Business was booming, but it wasn't all smooth sailing, being the recession she was stung by a few cancelled orders. The label was doing well but others weren't, she knew it wasn't sustainable to carry that sort of risk. Ever resilient and innovative, Lorraine decided it was time to change tack, focusing more on direct retail sales and marketing, with increasing demand she took on her first assistant.
BUSINESS ESSENTIALS - WHAT MAKES IT WORK AND THE KEY TO SUCCESS!
Lorraine has learnt the key to survival in business is essentially to be around positive creative people. "I've learnt to listen to my instinctive feelings and having the confidence to stick with that" A golden rule? "Always employ people who are passionate, professional, trustworthy and truly believe in your brand, lastly remember business is always evolving, move forward, go with the flow and enjoy the ride on the way."
WHOLESALING COMES TO AN END - ANOTHER ERA OF HALL BEGINS
Hall is a stylish, likeable and strong brand...in fact whats not to like about Hall? - a stand out individual women's label, Lorraine follows her instincts, confidently carving out her style direction and it works so well. Of Scandinavian descent, she has an affinity for uncomplicated clean lines, "our fabric is of the highest quality, with only natural fibres used, I won't go near polyester". Styles are versatile, worn from season to season - Hall is slow fashion, well crafted, designed in Greytown and made in New Zealand. "We have a huge loyal following, one of our key points of difference is catering for sizes 10-24, plus our focus on quality, well constructed garments - you get what you pay for". Lorraine won't compromise, her standards are set and customers endorse this with their return business,
THE FUTURE FOR HALL
Another era evolving in the story of Hall - yes there are challenges and the rag trade can be volatile, but Lorraine has proven she can take on difficult times and go forward with innovation, the future is in excellent hands. In 9 years she has gone from "What am I going to do?" to a well recognised and sought after proudly New Zealand made brand and a major player in the local economy. There's nothing more to prove, this lady has made her mark and we love what Hall is delivering. Make sure you call in when you're next in Greytown or check out Hall's website, if you're not already a fan, you'll become one....we promise.
"Let us show you the magic of our town"
Copyright MV 2016
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